About Digital Marketing Course
The Digital Marketing course teaches learners how to promote brands online using SEO, social media, paid ads, and analytics tools.
Digital Marketing Course Objectives
- Master online marketing strategies.
- Learn SEO, SEM, and social media marketing.
- Execute real-time marketing campaigns.
- Learn SEO, SEM, and social media marketing.
- Execute real-time marketing campaigns.
Pre-Requisites To Learn Digital Marketing
No prior marketing experience required.
Basic internet knowledge is enough.
Interest in online branding is essential.
Basic internet knowledge is enough.
Interest in online branding is essential.
Top Career Roles after Digital Marketing Course:
• Digital Marketing Executive
• SEO Specialist
• Social Media Manager
• SEO Specialist
• Social Media Manager
Course Outline
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Module 1: Digital Marketing Fundamentals
View Details - • Introduction to Digital Marketing
- • Digital Marketing Basics
- • Understanding Online Marketing Channels
- • Consumer Behavior in Digital Era
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Module 2: Search Engine Optimization (SEO)
View Details - • SEO Fundamentals
- • On-Page SEO Techniques
- • Off-Page SEO Techniques
- • Technical SEO Basics
- • Keyword Research
- • SEO Audit
- • Competitor Research
- • Google Algorithms
- • Search Engine Optimization Strategies
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Module 3: Pay Per Click & Google Ads
View Details - • Introduction to PPC Advertising
- • Google Ads Overview
- • Search Ads
- • Display Ads
- • Shopping Ads
- • Video Ads
- • Campaign Creation and Optimization
- • Remarketing Strategies
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Module 4: Social Media Marketing
View Details - • Social Media Marketing Fundamentals
- • Facebook Marketing
- • Facebook Ads
- • Instagram Marketing
- • LinkedIn Marketing
- • WhatsApp Marketing
- • YouTube Marketing
- • Social Media Content Planning
- • Social Media Analytics
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Module 5: Content & Blogging
View Details - • Content Marketing Fundamentals
- • Content Strategy and Planning
- • Blogging Basics
- • SEO Content Writing
- • Content Distribution Strategies
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Module 6: Email & Affiliate Marketing
View Details - • Email Marketing Fundamentals
- • Email Campaign Creation
- • List Building Strategies
- • Email Automation
- • Affiliate Marketing Basics
- • Affiliate Platforms and Monetization
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Module 7: Graphic Design & Video Marketing
View Details - • Introduction to Graphic Design for Marketing
- • Canva Tool for Design
- • Social Media Creatives
- • Video Marketing Fundamentals
- • Video Content Strategy
- • YouTube Video Optimization
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Module 8: E-Commerce & Dropshipping
View Details - • E-Commerce Marketing Fundamentals
- • Dropshipping Business Model
- • Product Selection Strategies
- • E-Commerce Advertising
- • Conversion Optimization
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Module 9: Influencer & Lead Generation Marketing
View Details - • Influencer Marketing Strategies
- • Finding and Managing Influencers
- • Lead Generation Concepts
- • Lead Funnels
- • Landing Page Creation
- • Conversion Tracking
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Module 10: Web Analytics & Tracking
View Details - • Google Analytics
- • Google Search Console
- • Google AdSense
- • Traffic Analysis
- • User Behavior Tracking
- • Performance Measurement
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Module 11: Mobile & App Marketing
View Details - • Mobile Marketing Fundamentals
- • Mobile App Marketing Strategies
- • App Store Optimization (ASO)
- • Push Notifications and Engagement
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Module 12: Advanced Digital Marketing
View Details - • AI in Digital Marketing
- • Growth Hacking Techniques
- • Performance Marketing
- • Online Reputation Management (ORM)
- • Advanced Remarketing Strategies
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Module 13: Website Design & Optimization
View Details - • Website Design Fundamentals
- • WordPress Introduction
- • Page Builders Overview
- • Landing Page Optimization
- • Website Conversion Optimization
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Module 14: Digital Marketing Tools
View Details - • SEMRush
- • Moz
- • Ubersuggest
- • Keyword and Competitor Tools
- • Automation Tools
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Module 15: Freelancing & Career Growth
View Details - • Freelancing Opportunities in Digital Marketing
- • Client Acquisition Strategies
- • Proposal and Pricing Models
- • Building Personal Brand
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Module 16: Live Projects & Practical Training
View Details - • Live Campaign Execution
- • Real-Time Project Work
- • Performance Analysis
- • Industry Case Studies
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Module 17: Career Support & Certification
View Details - • Resume Building
- • Interview Preparation
- • Mock Interviews
- • Final Assessment Test
Reviews
Course Content
Outstanding
Puncuality
Outstanding
Trainers
Outstanding
Rohit Verma
The real-time projects at ITKUL made a huge difference. By the time I attended interviews, I already had hands-on experience with Java full-stack development.
Anjali Mehta
I joined ITKUL with zero experience in data analytics. The structured modules and real-time projects boosted my confidence, and now I’m working in a data-driven role.
Smit Mahajan
The ethical hacking and network security labs at ITKUL were amazing. The trainers guided us through real-world scenarios, and I successfully cleared my first job interview